Nashville-based, chart-topping songwriter Adam Hambrick has been named creative director for Toad Suck Daze, Arkansas’s largest festival.
“Two years without a traditional festival gave us an opportunity to reimagine not only how we wanted to come back, but how we want to move forward,” said Conway Area Chamber of Commerce President & CEO Brad Lacy. “Toad Suck Daze will still offer everything visitors love and expect. But we’re serious about building a foundation for and celebrating creative culture. Adam’s talent, connections, and love for Arkansas made him a perfect fit for this new role.”
In his role as creative director, Hambrick will advise on a number of cultural facets of the festival including boutique vendors, live music performances, and strategic partnerships.
“The word that I kept coming back to as I began working with the festival is 'craft,'" Hambrick said. "As you’ll be able to see with some new additions this year, we have prioritized experiences that are craft-centric. Arkansas appreciates things that are well-crafted, and as we go forward, they are going to appreciate Toad Suck Daze for just that reason.”
A University of Central Arkansas alum and native of Arkansas and Mississippi, Hambrick moved to Tennessee in 2013. During his time in Nashville, Hambrick has written two No. 1 country radio hits — Dan + Shay’s “How Not To” and Justin Moore’s “Somebody Else Will" — had his own single “Rockin’ All Night” land on the Billboard Hot Country top 40, performed on ABC’s The Bachelorette, taken the stage at The Grand Ole Opry and has written songs recorded by some of Nashville’s biggest stars.