Facebook launches Career Connections in Arkansas to connect businesses with Facebook-trained college students

Facebook is launching Facebook Career Connections in Arkansas in the summer of 2020.

Career Connections is a Facebook initiative that connects local businesses with innovative, Facebook-trained collegiate talent for three-month long fellowships. The program provides both businesses and students with access to exclusive Facebook trainings and professional development opportunities. It is designed to bolster the success of local businesses, train college students for the 21st century workforce and develop career pathways to retain and strengthen the state’s local talent pipeline.

2019 Facebook Career Connections Business Partners


Facebook launched a pilot of the Career Connections program last summer in Arkansas with a select group of businesses and students. Twenty-one students were matched with Fellowships during the pilot and 52% of Fellows received a job extension after the Fellowships, far exceeding the national average.


“Facebook is helping fill a critical need by investing in Arkansas’ emerging talent and connecting them with local companies. Local businesses are matched with motivated college students who have been trained in digital marketing and social media management.” said Peipei Zhou, program lead for Facebook Career Connections. “Connecting local students to local companies deepens the impact of this initiative – it’s a win-win for both students and businesses, and strengthens the state’s emerging talent pipeline.”

Through Facebook Career Connections, students entering the workforce are interviewed and vetted by Facebook. They participate in exclusive Facebook training on social media and digital marketing to equip them with cutting-edge skills needed for the 21st century economy. In addition, to further support our students, each Fellow is matched with a Facebook employee mentor who can guide and support them through their 3-months fellowships.

“We are passionate about retaining and investing in the state’s top talent, and Facebook’s Career Connections creates opportunities for students to get a first-hand look at the state’s leading career opportunities,” said Mike Preston, Secretary of Commerce for the State of Arkansas. “We are proud to have this initiative in Arkansas, and are excited to see the new jobs created for motivated students entering the workforce.”

Students who apply to Facebook Career Connections are vetted and interviewed and attend an in-person Skills Summit facilitated by the Facebook Career Connections team. After the summit, for four weeks, the students are trained through online training modules that teach them skills ranging from digital marketing and social media management, to interpersonal and communication skills. Once training is complete, participating local businesses, known as Business Partners, interview a number of students to make their final selections for the three-month Fellowships.

The Facebook initiative is open to college students in Arkansas with an interest in digital marketing and social media management. Students must be over the age of 18 and roughly halfway through a post-secondary degree at a two- or four-year institution. They also have to demonstrate financial needs and preference is given to first-generation college students and underrepresented students.

Facebook launched a pilot of the Career Connections program last summer in Arkansas with a select group of businesses and students. Twenty-one students were matched with Fellowships during the pilot and 52% of Fellows received a job extension after the Fellowships, far exceeding the national average.

“Our trained fellow supported our business goals. It eliminated a lot of steps in the hiring process and connected us with students who might not have had an opportunity to land a paid professional internship,” said Adena White of the Conway Area Chamber of Commerce, who participated in the pilot last summer.

“My Facebook Career Connections Fellowship changed my life,” said Marco Ramirez, a Fellow from the initial pilot who interned at the Conductor in Conway. “It opened my world to the career opportunities available to me in the state.”

The Facebook Career Connections program is currently accepting applications for Business Partners and for students. Applications are due on Friday, February 14, 2020. To apply, please visit the Facebook Career Connections website.

The Facebook Career Connections Summer Fellowship will go from mid-May to mid-August, 2020; the Skills Summit for businesses and students will be offered in Central Arkansas on March 14 and 15, respectively. Like the Career Connections Facebook page for future updates.

Facebook Careers Connection’s local relationship lead in Arkansas is Kim Lane. She can be reached at Kim@KimLaneCo.com or 501-416-1026 to support your application journey and beyond.

About Facebook Career Connections

Career Connections is a Facebook initiative that expands student access to meaningful careers in their communities while contributing to the growth of local businesses. Facebook Career Connections helps businesses remain competitive by curating a pipeline of innovative, career-ready students, upskilling them in social media management and digital marketing, equipping them with the soft skills they need to succeed and matching them with a Facebook employee mentor. Through Facebook Career Connections, Facebook-trained students are connected with local businesses for three-month Fellowships (currently accepting applications for summer 2020); businesses get access to online learning through Facebook, as well as $500 in Facebook/Instagram ad credits.