Visiting downtown Conway the Saturday after Thanksgiving is the newest holiday tradition in central Arkansas! Come around 10 a.m. on Saturday, Nov. 25, for Small Business Saturday and stick around for Illuminate! Now in its second year, Illuminate will take place in Rogers Plaza around Conway’s 54-foot-tall Christmas tree. In addition to the tree lighting ceremony at 6 p.m., Illuminate will feature a Ferris wheel, mini-train rides for kids, live music, a food truck, horse-drawn carriage rides, photo opportunities with an oversized snowman and gingerbread man, and, of course, a visit from Santa Claus! A month-long event, Illuminate attractions will be around throughout the holiday season.